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User 14Location 14
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User 3Location 3
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User 2Location 2
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User 9Location 9
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User 8Location 8
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User 7Location 7
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User 18Location 18
Every founder views marketing not as something they do to people, but something they do for people. “Why do I need to justify my copy if what I’m saying is true?” they ask.
Back in reality, everyone has been burned by a company before, through failed promises, misleading messages, and sudden vanishing acts. When a product lets you down it can cost a lot more than the price you paid. This is especially true in B2B, where the time spent getting set up is the biggest commitment of all.
Just because you’re telling the truth doesn’t mean buyers will believe you.
They have reservations about switching, and need assurance that what you’re saying is true. Hearing from another customer goes a long way, but seeing a real person alleviates the nagging feeling that the high praise they’re reading is falsified or exaggerated.
Deepak GuptaChandigarh
Codecademy has nailed down the testimonials section of their website, which they call "Codecademy Stories." They've even included a few customer quotes (along with pictures, names, and locations) right on their homepage above a link to the testimonial page.
We love the approachable format, and the fact that they chose to feature customers that users can really relate to. When you click into any story, you can read the whole case study in a Q&A format.
Amandeep GrewalLudhiana
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User 12Location 12